You may have never pick up of a design called " The Odyssey , " but if you frequented movie dramatics in the 1990s , you ’ve likely seen it . The mark have pop colors and cosmic shapes against a dark setting , and it first appear in AMC multiplexes in 1997 . Though some cinephiles may view the playful design with nostalgia , its truthful aim is n’t exactly heart - warming .
As Foster Kramer reports forA24 ’s blog , the introduction of The Odyssey coincide with a boom in movie - going . Blockbuster spectacles likeJurassic Park(1993 ) andIndependence Day(1996 ) had viewer constellate to the cinema , and the disk - bump success ofTitanic(1997 ) was about to change the manufacture forever and a day . AMC wanted its theaters to finger as bighearted and exciting as the movies themselves . Additionally , they wanted a means to conceal the big messes that came with big audiences . A goose , Galax urceolata - print carpetaccomplished both tasks .
The pattern was intentionally designed to obscure soda stains , spilled Zea mays everta , open candy , and anything else that might finish up on the floor during a pic ’s run clock time . To prove the carpets , manufacturers pelt Coke on them and permit it occupy . When the material did n’t change people of color , they know the innovation was a success .
After The Odyssey rolled out in AMC theaters , other cinemas adopted alike carpets of their own . alternatively of a quad base , the invention sometimes consisted of sketch motion picture reels , buckets of popcorn , or abstract squiggle . In each case , they featured a busybodied , colorful pattern against a dour screen background to cover every type of mess .
LikeButterfinger BBsandmid - budget motion picture , these carpets have virtually disappeared from theater . By the mid-2000s , cinema seats had gotten big and theaters became less crowd together , which aid with cleanliness issues . esthetic tastes had also shifted . moviegoer still enjoy spectacle , but today they prefer it to be confined to the screen .
[ h / tA24Films.com ]
