Photo:Tylor Klipfel
Tylor Klipfel
The D’Ameliosare alwayspoppingoff on the latest trends — and their latest family endeavor is no exception.
Charli,Dixieand parentsMarc and HeidiD’Amelio have launched Be Happy Snacks Popcorn, PEOPLE can reveal exclusively. It will be sold exclusively atWalmart and on Walmart.combeginning this week.
The Be Happy Snacks Popcorn lineup is gluten free and comes in a selection of four “unique” flavors, says Heidi, including Cotton Candy, Maple Bacon, Parmesan Garlic and Nice Spice.
“I love all of them," Heidi tells PEOPLE. “They’re all so different. I feel like people say, ‘Oh, Marc’s the Parmesan Garlic. Charli’s cotton candy. Dixie'’s…'”
“Nice Spice, probably!” Dixie, 22, chimes in.
That leaves the Maple Bacon flavor for Heidi, though she says her favorite is actually cotton candy, too.
“We just downed four bags in the conference room,” quips Marc.
The brand’s name was inspired Dixie’s song “Be Happy,” which she released in 2022.
“It is so personal for me and obviously became a little bit of a meme during quarantine like, ‘Be Happy.’ Sometimes I don’t want to be happy,” she admits with a laugh. “It’s so cool that it’s still part of what we’re doing and our family. Plus, it looks really cool on the bag.”
Collaborating as a family comes naturally to the tight-knit foursome.
“Coming up with flavors is so cool … we get to hear all of our different opinions,” says Charli, 19. “Some things, we agree on, some things, we disagree on. But I think at the end of the day, we are all very similar and have similar taste, so it works out.”
“Our whole family was involved in it,” adds Marc. “This is the first business thing we’ve done that we all had input. It’s the first true thing that comes from our family to your family, from us.”
Going into business with his girls was something the proud dad always imagined would happen.
“I could see it. I thought we would be sitting around a conference room with a family business, and my daughters would be making an impact on it,” he says. “Both Dixie and Charli today both came up with great ideas. We have a whole team now, and it’s not just TikTok and us being dependent on one app,” he adds of how the girls got their start. “It’s now established into something.”
Be Happy Snacks is now available at Walmart.
source: people.com
