Minted + BRIDES announced the Wedding Color of The Year on Nov. 2.Photo:Courtesy of Minted + BRIDES

Courtesy of Minted + BRIDES
Look no further – the wedding color of 2024 is here!
On Thursday,BridesandMinted Weddings, the premium design marketplace of wedding goods for design-centric couples, announced that they’ve teamed up for the first time to select Marseille Bleu for the wedding color of the year.
According to a press release the color is named after the French coastal city of Marseille, where artist Yves Klein created his eponymous color, IKB, based on the beautiful shade of the city’s sky.
Minted + BRIDES selected Marseille Bleu as the 2024 Wedding Color of The Year.Courtesy of Minted + BRIDES

“Depending on its application, it can read classic or modern, feminine or masculine, wintry or summery. It’s this versatility that we all loved most about the color. Couples planning any style of celebration can bringMarseille Bleu into their big days,” she added.
As part of the collaboration,Bridescreated a series of actionablearticlesfor anyone planning a wedding celebration to help them get to know Marseille Bleu a little better.
Couples can read about how the color was chosen, find inspiration for how to use it, get insight from leading wedding planners about the color, learn how to incorporate the classic shade into your wedding fashion and even explore honeymoon inspiration from the beautiful city of Marseille.
Minted + BRIDES partnered together to selected the 2024 color of the year.Courtesy of Minted + BRIDES

“We’re honored to partner with our wedding expert friends atBrides,” Melissa Kim, Co-Founder and CEO of Minted said in the announcement. “Today marks the first time that two of the most trusted wedding resources are joining forces to announce the Minted Weddings +BRIDESinaugural Color of the Year—a hue that can come to life in all types of celebrations, and live on through photos and memories for decades to come.”
She added: “Minted’s data-driven design competition and voting process uniquely qualifies us to forecast trends. As we head into peak engagement season, we predict Marseille Bleu is the vibrant color that couples will gravitate to in 2024 and beyond.”
The Minted +Brides2024 Wedding Color of the Year collection is available onMinted.com
source: people.com