Lionel Messi and the Messi Chicken Sandwich.Photo:Hard Rock Cafe
Hard Rock Cafe
Lionel Messiis already making his mark in the U.S.
Using the milanese approach, the Messi Chicken Sandwich features thinly pounded chicken cutlets, reminiscent of one of Messi’s favorite Argentinian dishes growing up. It’s topped with melted provolone cheese, an herbed aioli, fresh arugula and tomatoes.
“I can’t wait for my fans all over the world to get a taste of one of my childhood favorites that still makes me feel at home, wherever in the world I am,” Messi said in a statement.
Lionel Messi.Power Sport Images/Getty Images
Power Sport Images/Getty Images
Skewering the sandwich is a small toothpick flag sporting a QR code. When diners scan the code, they receive a special message from Messi himself. That platform also leads to trivia games, online shopping and more.
This isn’t Messi’s first collaboration with Hard Rock. Back in 2022, the hospitality chain launched their “LIVE GREATNESS” campaign, featuring a Messi Burger. That burger’s tenure was later extended to celebrate Messi’sfirst global quadrennial tournament win.
The Messi Chicken Sandwich.Hard Rock Cafe
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In June, the soccer pro revealed that he would beplaying with Major League Soccer’s Inter Miami, officially leaving Paris Saint-Germain(PSG).
source: people.com
