Kylie Jennerhas been accused of cultural appropriation after debuting hair twists in a never-before-seen photo shoot.
TheKeeping Up with the Kardashiansstar shared the image on Friday, showing her in the look, which is commonly known as a protective style in the black community.
Kylie, 22, quickly deleted the post after backlash poured in, but the damage was already done, according to fans.
Kylie has not yet publicly acknowledged the backlash and a rep for the reality star did not immediately respond to PEOPLE’s request for comment.
“She wants to be a black woman so bad,” one fanwroteon Twitter while a different userexpressed“She finna claim this hairstyle like they do everything that’s not theirs.”
Another Twitter usersaidthe look wasn’t a “compliment” because “my ppl are still losing jobs and viewed as ‘ghetto’ for protective hairstyles, while most white ppl see it as fashion.”
While Kylie removed the post from her social media accounts, fashion photographers and brothers Luca and Alessandro Morelli, who took the shot, and Jenner’s makeup artist Ariel Tejada kept the photo on their respective pages.
“Happy New Year People!” the Morelli brothers captioned the shot, using the hashtag “#GwenStefani.”
Tejada revealed in his caption that Stefani, 50, was the inspiration behind the look.
The incident comes a few months afterKendall Jennerwas slammed for wearing cornrows — for the second time.
Kevin Mazur/Getty Images

Kendall, 24, wasphotographed with the braidson Aug. 23 while out in Los Angeles.
She was also seen wearing the style, traditionally tied to black culture, in several Instagram Stories that next day, shared both to her page andKylie’s page.
Users on Twitter were quick to call her out, many pointing out how white women don’t face the same level of discrimination black women face when wearing cornrows.
Another noted Kendall’s previous controversies, claiming, “She never learns.”
source: people.com