Justin Bieber.Photo: Emma McIntyre/Getty
Justin Bieberis branching out into the cannabis market.
The 27-year-old singer has partnered with Los Angeles, California-based companyPalmson a line of pre-roll joints called Peaches.
Peaches is a nod to his single of the same name, released earlier this year, off his sixth studio album,Justice.
In the chorus of the song, which debuted atop the Billboard Hot 100 and is the fifth single offJustice,Bieber sings: “I got my peaches out in Georgia (Oh, yeah, sh–), I get my weed from California (That’s that s—).”
Palms, which specializes in pre-roll joints, sells various strains ranging from “Chill” (indica strain) to “Active” (sativa strain) in seven-joint packs priced at $32 for delivery, according to itswebsite.
For the new collaboration with Bieber, a portion ofproceeds from the Peaches jointswill go in part to supportVeterans Walk and Talk, a veteran group that advocates for medicinal cannabis and psychedelic use; theLast Prisoners Project, a nonprofit organization geared toward freeing those incarcerated due to marijuana possession; and theEaze Momentum Accelerator, which bolsters underrepresented groups in the cannabis industry.
Bieber’s latest collaboration aligns with much of the merchandise currently found on his site, which includesseveral products focused on his “Peaches” single, from remixes to abucket hat that says “Weed from California.”
The “Holy” singer is no stranger to collaborations outside of music: the artist is regularly seen sporting items from his Drew House casual and loungewear line, from oversized hoodies to beanie hats.
RELATED VIDEO:Justin BieberTalks to Jason Kennedy for Amazon Prime documentary
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Also on Monday, Bieber sharedexclusively with PEOPLE a clipfrom his upcoming Amazon Studios' Prime Video documentaryJustin Bieber: Our World.
In the snippet, he explained his headspace ahead of his first concert in three years, which took place on New Year’s Eve 2020.
“I definitely felt the nerves leading up to it,” Bieber toldJason Kennedy. “I think sometimes nerves are coming from a good place, because you care.”
That show, in which Bieberperformed at the Beverly Hilton Hotelbefore a small crowd of invited guests and the millions of fans who tuned into the livestream, and the preparation that went into it are chronicled inJustin Bieber: Our World, which is set for release on Oct. 8 on Amazon Prime Video.
source: people.com
