Mommy , where dotrending topicscome from ? According to HP’sSocial Computing Research Group , maybe not where you recollect .
Trends in Social Media : Persistence and DecayClick to viewThe researchers analyse 16.32 million tweets on 3,361 different cut topics between September and October of last class to figure out just what made a topic trend . The primal : retweets , especially retweets by tycoon tidings accounts like @nytimes or @breakingnews . Less important are sheer bulk of tweets , or tweets from celebrity - type “ influencers . ”
The full composition above walks you through the methodology in more profoundness , with lots of fancy mathemagics and such . But the main takeaway : trend topics are momentary as the wind , while the account that make them are as venerable as stone . [ Mashable ]
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