Here’s Proof of Apple’s Downward Fall From Innovator to Imitator

Imitation in the tech domain is normal , even expect , but during Apple ’s developers conference Monday , Tim Cook and ship’s company were in rare shape . They did n’t have much uniquely Apple to show off at all .

Instead , the company play some catch - up , packing in feature after feature of matter we ’ve already seen from Apple ’s rivals , and in some case , have been around for years in other operating systems . It ’s a know Apple - doctrine . Take a bit of technology that exists , perfect it , and sell it with monumental marketing muscle . Until now , Apple ’s done well with that manakin with many even think they created the smartphone and mp3 player — only because it made them mainstream . But this twelvemonth , nothing seemed like significant upgrades to existing apps and services , just replicas .

That ’s not to say Apple does n’t have plenty of original ideas deserving stealing — they definitely do — but WWDC 2015 did n’t add to that telling pool of initiation . rather , it was all about imitation . At some point , it seems Apple made an important realization that Google is figuring out the hereafter of Mobile River and how we interact with our convenience through contextual apps , deep linking and multitasking . Apple was behind on all counts .

The biggest , most glaring “ me too ” from Apple ’s parade of unexampled feature Monday was“Proactive,”which for the most part is a Google Now ringer . Indeed , Proactive is really nothing more than a dark of Google Now , especially after Google announced itsnew superpowered Now on Tap . But the law of similarity between the two are pretty apparent . Proactive lives left of the homescreen , just like Google Now on Nexus gadget ; it research thick link into apps already on your smartphone like Google Now ; and the full service is contextually aware so it gives you the info you want when you desire it….like Google Now .

Even when Apple was trying to knock Google for its secrecy woe ( “ We do n’t keep any of your data unlike that other guy ! ” ) , they acknowledged that “ yes , we know , this has been done before . ”

The arrest - up game does n’t stop there . Apple gave a huge hike to Apple Maps by adding transit directions in the main app instead of connect to third - political party apps like HopStop . This is , of course of instruction , something Google Maps has done for years and can do now withalmost scary truth .

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And how about thatmultitasking feature of speech that Apple lend to iPads — splitting two apps in a 1/2 or 2/3 proportion ? Well , the most popular skin of Android , Samsung ’s TouchWiz , has had that as part of its atomic number 8 for for a while now , not to bring up that it ’s also a pretty clear rip from Microsoft ’s multitasking oeuvre on Windows 8 . It even exit beyond Google and Microsoft . Spotify , Flipboard , Feedly — they’re all there too . This is n’t a one - way street by any means . During Google I / O , Android added fingerprint assay-mark and selective app permission — both already find on iOS . Microsoft ’s also pulled influences from both in the past .

But Apple “ creation ” has a tendency to hasten amnesia . Will we forget the Clarence Shepard Day Jr. when Apple had a Google Now competitor because Proactive gets so good that the alternative is n’t deserving memory ? Who knows , butearly reaction from WWDCsuggests that the fog is clearing and maybe Apple is no longer capable to convert us that they are the domain ’s greatest innovator .

Most probable , 2016 will see big changes across Mobile River and screen background operating systems for Apple , and more original idea that made Apple the cheeseparing trillion - dollar caller that it is . But this class , Apple is taking some time to mime .

Dji Drone