It ’s still 2020 family , so I ’ll trust anything . However , after learning that Square , the digital payments processor , is reportedly talks to corrupt Tidal , the music cyclosis service , I cogitate the humans was getting really weird . At first glimpse , that is one foreign pairing , but after thinking about it for a in effect farseeing while , I can sort of see it .
A paper inBloombergthis hebdomad put forward that Square CEO Jack Dorsey , who is also the CEO of Twitter , has talked with Jay - Z about buying Tidal , which the creative person acquired in 2015 , in an endeavor to diversify the digital requital company . The outlet , which cited an unknown source familiar with the situation , said the negotiations may not ensue in a transaction .
Tidal describes itself as anartist - owned cyclosis platform , and weigh on almost two dozen high - profile owners , including Jay - Z , Beyoncé , Calvin Harris , Coldplay , Kanye West , Madonna , and Nicki Minaj , among others .
Jay-Z purchased the music streaming service Tidal in 2015.Photo: Jamie McCarthy (Getty Images)
Per Bloomberg , Dorsey aspires to build Square into a company made up of “ stand - alone , completing services . ” Squarealready offersits sellers a variety of dissimilar products and services , from online stores and delivery services to point - of - cut-rate sale ironware and marketing .
Now see , all of those serve make mother wit for a digital defrayal processor . I can see how a Square seller that utilize the fellowship ’s point - of - sale computer hardware and online computer storage might also be interested in its marketing offerings . But it ’s not immediately well-defined how a medicine streaming service fits into all of that .
After going over the thought repeatedly in my head , one of the only fairish things I come up with — and please let me know if you all have any more ideas — was that the Tidal acquisition could potentially make it easier for Square sellers to play music in their governing body . ( Apparently , it is not as light as just press child’s play because of , you guess it , copyright ) .
Another affair that queer my judgment was that the skill could countenance Square trafficker provide experiences such as innocent concert via pour to their ( socially distant ) customers . accord to itsLinkedIn page , Tidal has livestreamed more than 120 concert since its origination . Bloomberg highlights that it has also offer up other experience , such as streamingRihanna ’s summertime Fenty / Puma collectionin 2016 . This could be a salutary offering considering that we ’re still in a global pandemic and it ’s not likely that we ’re going to be able to go to concert , fashion shows , or other events like we used to anytime soon .
Whether either of those possibilities , or any other , is on the tabular array is unknown . Besides reporting on the beingness of talks , the Bloomberg story did n’t let in many extra details .
While it ’s still unclear whether Square and Tidal will join up in the last , the photo of Dorsey and Jay - Z in recent months — first in theHamptons in Augustand then on the beach inHawaii — of a sudden take on an exclusively dissimilar meaning .
[ Bloomberg ]
acquisitionsJack DorseyJay ZSquareStreamingTidal
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