How do you make orange tree juice ? Simple ! Squeeze oranges and drink . How do big box companies make orange succus ? Complicated ! Squeeze oranges , dispatch oxygen , re - flavor the now flavorless orange juice with artificially orange “ flavor pack ” and … pledge ? Uhh …
I never thought about it but it makes incredible good sense now . Orange succus from Tropicana , Simply Orange , Minute Maid , Florida ’s Natural , etc.—they’re all preposterously coherent in their feeling . And the trick is n’t to get the most delicious tasting oranges but rather to produce their own unique artificial feeling .
It all starts with the stripping of the oxygen . Once the succus is squeezed and stored in gigantic vats , they start removing O . Why ? Because removing atomic number 8 from the juice allows the liquid to keep for up to a twelvemonth without spoiling . But ! Removing that oxygen also bump off the raw tone of oranges . Yeah , it ’s all backwards . So to have OJ really taste like oranges , drink companies hire flavor and fragrance companies , the same ones that make essence for Dior , to produce these “ flavour pack ” to make juice gustation like , well , succus again . A 2009 report says :
The formulas variegate to give a brand name ’s hallmark taste . If you ’re recognize you may have point out Minute Maid has a candy like orange flavor . That ’s mostly due to the flavor gang Coca - Cola has chosen for it . Some companies have even been known to bespeak a flavor clique that mime the taste of a democratic competition , produce a “ hall of mirror ” of flavor packs . Despite the multiple rendering of a impertinently squeezed orange on the market , most flavor clique have a partake seed of breathing in : a Florida Valencia orange in springiness .
The flavor packs are n’t listed in the ingredients because they ’re technically derived from “ orange inwardness and crude oil ” , whatever the hell that means . So just remember , when you buy Orange Juice next time , even though it says 100 % juice ( which it is ) , it ’s still 100 % artificially flavored . [ Food RenegadeviaHacker News ]
you’re able to keep up with Casey Chan , the author of this post , onTwitterorFacebook .
FoodFruitOrangeOxygen
Daily Newsletter
Get the best tech , skill , and civilization news in your inbox daily .
newsworthiness from the time to come , delivered to your present tense .
You May Also Like
