It happens to all of us : your new favorite show is doomed from the offset , all because of bad Nielsen rating . But why do we listen to these Nielsen people , anyway ? Splitsiderexplains who they are , and why they ’re incorrect .
Nielsen , itturns out , is a billion - one dollar bill business build to value the how many masses watch out not TV shows , but video ads :
The number that electronic web and advertisers actually use – to sell advert , to set prices , and to settle on the destiny of a show – are commercial rating . In other Word of God , adman do n’t deal how many people are watch a show nigh as much as they handle how many multitude are watching their ads . Nielsen provide this act , which take into news report everything from next - day DVR viewing to fast - forwarding through commercials . If every Nielsen Family catch a show the day after it ventilate but skipped through all its ads , that show would probably be canceled .
Also not include : Hulu and Netflix views . Or On - Demand views through cablegram providers . It ’s not that people are n’t watching your favourite show ; it ’s that they ’re not watching the correct way .
There ’s Bob Hope , though ; Nielsen ’s stepping up their consideration of digital views , and some competitors are now offer better overall coverage . Too late to save Party Down ! But hopefully in time for the next large overlooked show . Check out the full breakdownhere . [ Splitsider ]
NielsenRatingsTelevisionTV shows
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