Since Microsoft ’s Bing search enginelaunched last summer , it hasgained market percentage at the expense of Yahoo . If the trends stay consistent , Bing could pass Yahoo in the U.S. by the remainder of November .
To be certain , some ( most ? ) of Microsoft ’s gains have number with an expense : The company isbuying up toolbar dealsto become the default option search locomotive for more exploiter — less - valuable , give trafficthat Yahoo seems happy to give up . And Microsoft hasspent a lot of money advertizing Bing .
But there ’s no dubiousness that Yahoo ’s decline search business , long condition , is speculative news for the fellowship . Especially because its great deal to raise out its search technology to Bing willonly give revenue for searches guide through Yahoo , not through Bing , even though Yahoo is selling the advert on Bing .

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