As part of its ever - expanding slate of services , Apple is play on original podcasting with its newly announced casual newsworthiness political program , Apple News Today .
The day-to-day news show podcast was part of a series of new offerings Apple announced in ablog poston Wednesday and follow a write up fromBloomberglast yr that the troupe was prepare to pony up for podcast original — incidentally , just months after Spotify startedsnapping up podcasting companiesfor its own service .
The service game is a real rat race these days , with just about everyone and their mom launching a new streaming ware of some sort . And with Apple expanding its services to include gaming , news , entertainment , and music — and kick in that it has an entire app for this variety of matter — it makes it would lean into original podcasts as well .
Image: Apple
Apple News Today , hosted by Apple News editor program Shumita Basu and Duarte Geraldino , will be uncommitted Monday through Friday morning in the News and Podcasts apps . No specific coverage program was revealed , but the society said the podcast would “ guide auditor through some of the most fascinating stories in the newsworthiness — and how the world ’s good journalist are covering them . ”
The company also announced that it ’s rolling out Apple News+ audio stories beginning Wednesday and travel fore at a time of about 20 per week . These are audio versions of retentive - form story from Apple ’s publication partner and will be available on Apple News+ , the company said . Apple News , meanwhile , will get extra local intelligence curation from regional publishers for user in prize cities , including the Bay Area , Houston , Los Angeles , New York , and San Francisco .
“ Apple News showcases so much bully journalism , and we ’re aroused to help oneself institute it to life story in Modern style with Apple News+ audio stories and a new everyday tidings show , Apple News Today , ” Lauren Kern , editor - in - chief of Apple News , tell in a financial statement . “ We also greatly value our many local news married person — our new local news feature highlight their work for readers who live , and are concerned , in those communities . ”
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