Photo:Taylor Swift/Instagram
Taylor Swift/Instagram
What better way to celebrateTaylor Swift’s birthday than to give back to a cause close to the cat lover’s heart?
Several animal shelters have started the Taylor Swift Challenge to raise money for animal rescuesto celebrate the musician’s 34th birthday, which falls on Dec. 13. For the challenge, animal-loving Swifties are encouraged to donate $13 to a local rescue or shelter.
The donation amount is a nod to one of Swift’s favorite numbers. And it’s no secret that the singer-songwriter is an animal fan.She is the pet parent to three cats, including Benjamin Button, whomshe adopted from her “ME!” music video set in 2019and brought to herTime2023 Person of the Yearphoto shoot.
“They need support, and there is no better time than the present,” the statement added of rescue pets.
The Pennsylvania SPCA is promoting the #TaylorSwiftChallenge on itswebsitewith a banner mimicking Swift’sEras Tour imagerywith different cat pictures in colored squares.
TheAnimal Rescue of Bostonalso announced on social media that it would participate in the #TaylorSwiftChallenge, asking people to donate $13 to the organization in the singer’s name. Alongside the post, they shared adorable photos of adoptable animals edited into Swift’s album covers, including a white cat named Bella on theMidnightscover and a dog named Zoey on theLoveralbum cover.
Outside the Taylor Swift Challenge,Felix Cat Insuranceand theBrooklyn Cat Cafepartnered up to recognize 13 of the cafe’s adoptable felines as “Cat of the Year” finalists to honor Swift’s 34th birthdayand herTimePerson of the Year cover. The 13 cat finalists, named after Swift songs, are available to adopt now from the Brooklyn Cat Cafe.
Felix Cat Insurance also announced that it would make a $34,000 donation in the name of Swift’s cat, Benjamin Button, to the Brooklyn Cat Cafe to help support cat adoptions.
“With celebrity cats getting their time in the spotlight, we couldn’t resist the opportunity to connect with cat lovers and share that spotlight with other cats in need,” said Jamie Maxfield, the marketing director and brand expert at Felix Cat Insurance.
Taylor Swift poses with one of her beloved cats on Instagram.Taylor Swift/Instagram
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This isn’t the first time animal rescues have used Taylor Swift and the number 13 for a promotion. In April,the Houston Humane Society lowered its cat adoption fee to $13to celebrate Swift’s Eras Tour stopping in the Texas city.
source: people.com
