We now live in an era whengonzo viral marketingruns the jeopardy of being more challenging than the film it ’s designed to promote . In Paris , the Saint - Martin block ( which has been unused for 73 years ) on the Metro ’s demarcation 9 was transform into the extraterrestrial architecture of Prometheus , giving passenger a glimpse of Gigeresque Hell on their daily commute . I hope this set sticks around for years , an artifact of film promotions past , sort of likethe Space Jam website .

https://gizmodo.com/there-are-few-things-goofier-than-the-girl-from-the-rin-5909913

https://gizmodo.com/space-jam-website-is-a-time-portal-into-1996-5720817

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[ MinutebuzzviaAdweek ]

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