Amazon has just been shovel out smart devices this year , launching abuttload of Modern Alexa - powered devicesincluding anall - new Echo , theEcho Spot , and thepremium Echo Plus . But one category where Amazon ’s portfolio feels a second lean is home security , where its $ 120 indoor - only Cloud Cam is the company ’s sole offering .

However , it appears that ’s about to change now that Amazon haspurchased protection camera startup Blinkfor an unspecified nitty-gritty . Blink is best bonk for its wireless security cameras which primitively launch onKickstarterbefore speedily receiving over $ 1 million in funding .

Blink’scurrent stove of productsincludes the $ 99 Blink and $ 129 Blink XT , in addition to the late announced$99 Blink Video Doorbell . The main selling point of Blink ’s devices is that , unlike a lot of other home surety camera , Blink ’s cams are entirely wireless , as they rely on wi - fi to transmit video between the tv camera and its hub , and feature battery life that the company says is good for up to two years . This makes Blink ’s system , which will mystify around following the learning , much easier to set up than competing product , as the operose part about installation is clean out a spot to put the twist .

Argentina’s President Javier Milei (left) and Robert F. Kennedy Jr., holding a chainsaw in a photo posted to Kennedy’s X account on May 27. 2025.

The reason why this is such a big lot is because this year Amazon also found Key , a service for Amazon Prime phallus which lets delivery personnel department take the air right into your house when dropping off packages . Currently , Key use Amazon ’s Cloud Cam and a compatible sassy lock to ensure only the right citizenry have entree to your home , but Blink ’s products offer a clear way of life to providing a simple and easy fashion to rick people ’s base into Amazon Key - ready locations . On top of that , it gives Amazon the expertise needed to build out its first - party smart menage ecosystem in purchase order to compete with Google , whose subsidiary Nest let go awhole host of new surety devicesin the downslope .

Recently , thebattle between Amazon and Googlehas cool off slightly after Amazon started sellingChromecasts againon its land site for the first time in two years . However , that war is n’t over , because now these companies have one more section of the market to fight over .

AmazonConsumer TechHome securitySecurity CamerasSmart Home

William Duplessie

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